08-MLC-Audit-PR

Chiem

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Publié par	Chiem
Nombre de lectures	91
Langue	English

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MAISONNEUVE
er22 rue de Poitou F-75003 Paris (1 étage) t/f +33 1 4366 2399
www.galerie-maisonneuve.com contact@galerie-maisonneuve.com
Martin LE CHEVALLIER
L’Audit
Press release
6 September – 11 October 2008
thOpening Saturday 6 September, 6 – 9 pm
In order to be sure of the relevance of his work and his chances of success, Martin Le Chevallier requested that a consulting firm subject
him to an ”artistic performance audit”.
Therefore, a consultant evaluated his approach and measured his commercial and artistic opportunities in relation to what was offered
by competitors. After having compared the age of the artist with his level of fame, the consultant finally assessed that continuing his
activities could be appropriate, in terms of commercial and artistic viability. To do this, it would be necessary to adopt a wise artistic
development strategy. Several strategies were then proposed; each one determined by aesthetic, conceptual, commercial, media
related and interpersonal aspects. The artist made his choice and decided to respect the advice that he was given faithfully, in order to
be sure of both posterity and of establishing himself perfectly within the market.
Initiated at the Ateliers de Rennes, the consulting process culminates in the L’ Audit exhibition. There, in the same way the director of a
company would, the visitor can go to the presentation of the conclusions reached by this audit. He attentively follows the dialectic
curves of the business mind being applied to artistic activity.
By means of this project, Martin Le Chevallier wishes to pinpoint the convergences and contradictions between business logic and
artistic approach. Which appreciable, poetic or conceptual dimensions cannot be subjected to economic pragmatism? Which success
strategies are completely common to artists and companies?
Born in May 1968, Martin Le Chevallier has been developing work that takes a critical look at contemporary ideologies and myths since the end of the
1990´s. Wilfully ironic, his creations loan our era the tools and processes that characterise it. Therefore, after having evoked dreams of social control
via a video surveillance game, consumerist pathologies via a telephone vocal server, or safe utopia via an advertisement that presents what awaits us,
he is currently striving to base these representations on interference with reality. So, this audit is taking place after ten years of research and artistic
production. Applied to an artist confronted with the cruel challenge of Darwinian selection (How do you go from promising young artist status to
confirmed international artist status?), this strategic examination constitutes a humorous solution to our desire to witness the emergence of the
geniuses of tomorrow.
Martin Le Chevallier has participated to a numerous of group shows in France and abroad: Connivences (biennale de Lyon, 2001), Art & Economy
(Deichtorhallen, Hambourg, 2002), Big Torino 2002 (biennale de Turin), Tutto Normale (Villa Médicis, Rome, 2002), Fundamentalisms of the New Order
(Charlottenborg Exhibition Building, Copenhague, 2002), Reactivate! (State Library of Victoria, Melbourne, 2004), Populism (Contemporary Art Center,
Vilnius; National Museum of Art, Architecture and Design, Oslo; Stedelijk Museum, Amsterdam; Frankfurter Kunstverein, Francfort, 2005), Arrêté
(Kunstraum, Vienne, 2005-2006), This is America (Centraal Museum, Utrecht, 2006), New Horizons (La Centrale Electrique, Bruxelles, Marco, Vigo, CRAC
Alsace, Alkirch, 2007), Les ateliers de Rennes (biennale de Rennes, 2008), Niet Normaal (De Beurs van Berlage, Amsterdam, 2009-2010), etc.
The audit process was carried out with the assistance of the “ateliers de Rennes” (Rennes Biennial for contemporary art) and the Ministère de la Culture
et de la Communication - Centre National des Arts Plastiques.
More information on www. galerie-maisonneuve.com and www.martinlechevallier.net
For visuals and press kits, please contact the gallery: contact@galerie-maisonneuve.com