08-MLC-Audit-PR

MAISONNEUVEer22 rue de Poitou F-75003 Paris (1 étage) t/f +33 1 4366 2399www.galerie-maisonneuve.com contact@galerie-maisonneuve.comMartin LE CHEVALLIERL’AuditPress release6 September – 11 October 2008thOpening Saturday 6 September, 6 – 9 pmIn order to be sure of the relevance of his work and his chances of success, Martin Le Chevallier requested that a consulting firm subjecthim to an ”artistic performance audit”.Therefore, a consultant evaluated his approach and measured his commercial and artistic opportunities in relation to what was offeredby competitors. After having compared the age of the artist with his level of fame, the consultant finally assessed that continuing hisactivities could be appropriate, in terms of commercial and artistic viability. To do this, it would be necessary to adopt a wise artisticdevelopment strategy. Several strategies were then proposed; each one determined by aesthetic, conceptual, commercial, mediarelated and interpersonal aspects. The artist made his choice and decided to respect the advice that he was given faithfully, in order tobe sure of both posterity and of establishing himself perfectly within the market.Initiated at the Ateliers de Rennes, the consulting process culminates in the L’ Audit exhibition. There, in the same way the director of acompany would, the visitor can go to the presentation of the conclusions reached by this audit. He attentively follows the dialecticcurves of the business mind ...