Uniquely Generation Z: ce que les marques doivent savoir sur les jeunes consommateurs d'aujourd'hui

Uniquely Generation Z What brands should know about today’s youngest consumers In association with IBM Institute for Business Value Executive Report Consumer products and Retail How IBM can help For more than a century, IBM has been providing businesses with the expertise needed to help consumer goods companies win in the marketplace. Our researchers and consultants create innovative solutions that help clients become more consumercentric to deliver compelling brand experiences, collaborate more effectively with channel partners and align demand and supply. For more information on our consumer product solutions, seeibm.com/consumerproducts. With deep industry expertise and a comprehensive portfolio of retail solutions for merchandising, supply chain management, omni-channel retailing and advanced analytics, IBM helps deliver rapid time to value for our clients. We help retailers anticipate change and profit from new opportunities. For more information on our retail solutions, please visit:ibm.com/retail. 1 Disruptive and distinctive, Gen Z shoppers are growing up A new kind of shopper is on the rise. Relentless technological innovations, challenging economic conditions and complicated global politics strongly influence the habits, behaviors and expectations of members of Generation Z (Gen Zers). Despite their young ages, they already hold unprecedented influence over family purchasing decisions and wield enormous economic power of their own.