Xen Launches the World's First Interest Exchange

Xen Launches the World's First Interest Exchange PR Newswire LOS ANGELES, Oct. 2, 2012 -- New Platform Liberates Interests; Take Charge of Your Experiences and Make them More Personal, Relevant and Engaging with Xen's Portable "Interest Graph" LOS ANGELES, Oct. 2, 2012 /PRNewswire/ -- They say "you can't take it with you" but now you can with Xen Inc.'s new interest exchange that launches in beta today. Additionally, Xen is unveiling a suite of products including its online site (xen.com) and three apps (Interesting, Meedar and TalkTopic), to illustrate how fluidly your interest graph can travel with you. Xen enables you to take control of your online persona and take it wherever you go online. Interests connect everybody and everything across the open web. Today's announcement is the first of a multi-part strategy to turn interests into a currency that engages people, developers, publishers and brands. By creating a standard for expressing interests and a platform to take ownership of them, the Xen interest exchange becomes a standard for personalization across applications, sites and social networks. Xen gathers your existing online preferences from social networks and across the open web, allowing you to build a custom interest graph to reflect who you truly are. Xen's semantic powered search can be used to fine-tune your profile – what you like and what you don't (i.e.