World of Licensing Launches With Sanrio Properties to Capture a Piece of the $2 Billion, Middle East, Indian and African Licensed Goods Market

World of Licensing Launches With Sanrio Properties to Capture a Piece of the $2 Billion, Middle East, Indian and African Licensed Goods Market PR Newswire LONDON, August 28, 2012 LONDON, August 28, 2012 /PRNewswire/ -- World of Licensing, a new global licensing agency, launches today in London as an authorised agent of the $6 billion global phenomenon Sanrio brand, Hello Kitty. World of Licensing, is headquartered in London, and it's three regional offices in Milan, Beirut and Hong Kong will open by the end of August 2012.The new agency, will offer a full range of licensing services including: Licensing consulting and contract negotiation Innovation, design and product development for retailers, distributors and manufacturers Local and international marketing and design support Insight gathering and consumer research to drive potential innovations and marketing strategy to ensure the best returns for the licensees investment World of Licensing's dedicated team will help clients through the entire process, to ensure the perfect working relationship between licensor and licensee. The agency is run by a team of licensing experts with over 70 years of experience between them in licensing, marketing, product development, retail and manufacturing. The initial Hello Kitty and Sanrio character focus will be on the African and Indian markets where the characters have little presence and whose total licensing value is only worth $2 billion.