Webtrends Streams™ Debuts, Powers 'As-It-Happens' e-Business Engagement

Webtrends Streams™ Debuts, Powers 'As-It-Happens' e- Business Engagement PR Newswire LONDON, December 11, 2012 LONDON, December 11, 2012 /PRNewswire/ -- Groundbreaking Technology Enables Marketers to Harness Rich Customer Insights to Transform Customer Experience In-the-Moment and Improve e-Business Outcomes Webtrends, the global leader in digital intelligence, announced today the debut of Webtrends Streams™, a groundbreaking new digital intelligence solution that, for the first time, provides enterprises with the ability to transform their online business in real time. Webtrends Streams harnesses rich visitor-level data, as-it happens, across all digital properties, including websites, mobile and social channels; configurable live streams of real-time online customer activities power extensive 'as-it- happens' views of a company's online business that is unprecedented in terms of immediacy and scale. Until now, the ability to understand, enrich and instantaneously leverage digital insights as visitors browse online was nearly impossible. With Webtrends Streams, organisations can now stream visitor events as they happen, empowering marketers to instantaneously leverage this digital intelligence across their optimisation, segmentation and targeting efforts to improve engagement with customers while they visit, take immediate relevant action, and deliver better e- business outcomes. "With Webtrends Streams, we're challenging marketers to re-imagine digital marketing.