Virgin Atlantic enhances customer experience with real-time proactive chat

Virgin Atlantic enhances customer experience with real-time proactive chat PR Newswire LONDON, Aug. 8, 2012 - Virgin Atlantic experiences increased conversion rates and higher customer satisfaction scores with LivePerson Chat LONDON, Aug. 8, 2012 /PRNewswire/ -- LivePerson, Inc. (NASDAQ: LPSN), a provider of real-time engagement solutions that increase conversions and improve customer experience, today announces Virgin Atlantic's successful implementation of the LivePerson Chat solution. To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/virgin-atlantic-enhances-customer- experience-with-real-time-proactive-chat-165355506.html Virgin Atlantic deployed LP Chat to address two main goals: to enable customers to have their questions answered in real-time online, saving them from emailing or calling, and to improve online ticket sales conversion rates and catch website visitors who were dropping off before completing the booking process. Not only did Virgin Atlantic boost booking conversions and improve customer satisfaction, they reduced costs. By moving customer enquiries away from email and directing them to chat, Virgin Atlantic significantly decreased resolution times and reduced the cost per interaction as compared to email and phone channels.