Vast Majority of Cooler Bags Unable to Cope with Very Hot Weather, Say Experts

Vast Majority of Cooler Bags Unable to Cope with Very Hot Weather, Say Experts PR Newswire LONDON, August 13, 2012 LONDON, August 13, 2012 /PRNewswire/ -- Following the recent spell of hot weather, some UK product experts believe that most traditional 'cooler bags' do little to keep their contents truly cool. Now, one brand FlexiFreeze, prove their products to be in a class of their own. With the weather last month clocking some seriously high temperatures and the new school term soon upon us, many of us put trust in our cooler bags to keep our lunches and picnic treats as cool as a cucumber. However, whilst sold with the best intentions, some UK product experts believe the average cooler bag does little to keep food and drink as cool as we would like and is safe. The claim comes following independent tests commissioned by FlexiFreeze, a distributor of elite-quality cooler bags who wanted to find out how they stacked up against their competition. "The results were compelling," says Sanjay Bhalla, who runs International distributorship for the expansive range of FlexiFreeze products. He continues, "Our products were laboratory tested against cooler bags and lunch boxes sold by current industry leaders, and with our unique design features and patented technology, FlexiFreeze products were proven to keep food and drink considerably cooler for longer, every time.