Ultimate Spider-Man Leaps to Ratings #1

Ultimate Spider-Man Leaps to Ratings #1 PR Newswire LONDON, August 16, 2012 LONDON, August 16, 2012 /PRNewswire/ -- A ratings smash paves the way for launch of the Marvel Universe programming block on Disney XD on 17 August Spider-Man action figure topping retailers' Christmas recommendation lists A new animated series, Marvel's Ultimate Spider-Man has stormed to record ratings on Disney XD UK. The show is the top rated animated title on the boy-focused, girl-inclusive channel launched in August 2009, reaching a huge 1.2 million individuals 4+ including 683,000 kids 4-15 and 265,000 boys 8-12 in its first six weeks on air. The premiere episode of Ultimate Spider-Man was the best performing show in its timeslot with boys 8-12 on any kids TV channel in the UK, including those available in twice as many homes*. Over the first six weeks, the series also boosted year on year Disney XD ratings for its timeslot by 77%. "The success of Ultimate Spider-Man demonstrates the demand for Marvel content from a new generation," comments Boel Ferguson, General Manager, Disney Channels UK & Ireland. "Following the incredible success of Marvel's Avengers Assemble in theatres across the UK we wanted to give our viewers a go-to TV destination for more excitement and energy of the latest Marvel series like Ultimate Spider-Man. Beginning 17 August, Marvel Universe will become the TV home for everyone's favorite Super Heroes.