TV vs. Mobile: The Preferred Way to Watch London 2012 Olympic Games

TV vs. Mobile: The Preferred Way to Watch London 2012 Olympic Games PR Newswire LONDON, August 24, 2012 LONDON, August 24, 2012 /PRNewswire/ -- For many it may have seemed like there was little else than coverage of the London 2012 Olympic Games on television recently. Indeed, there was always an opportunity to watch live events or to catch up with recent wins thanks to the BBC's introduction of 24 dedicated channels, not to mention coverage by other permanent channels, like British Eurosport and Sky Sports. So with so much content being broadcast, how did we watch the Olympics in the UK? Broadbandmart.com, a leader in broadband offer comparison for many providers, conducted an independent study into the TV viewing habits in the UK since the beginning of the Olympic Games. A survey of four single choice questions was circulated of which 746 individuals took part. The survey found that of those 746 participants, 41.29% were watching one hour of coverage on a daily basis. 41.82% were watching between two and four hours, and 17.56% were watching more than five hours of Olympic content each day. That being said, still, we return to the original question of how did we watch the Olympics in the UK? Of the total number of participants, only 12.06% stated that they had watched coverage of the Olympic Games on a mobile device (tablet, iPad, mobile, iPhone). The great majority had watched via television.