Trust in Social Media

Trust in Social Media PR Newswire OXFORD, England, September 7, 2012 OXFORD, England, September 7, 2012 /PRNewswire/ -- Over a third of Brits turn to social media as a trusted source of advice Mum's the word on domestic tips Every little helps as Brits bank over £3.4 billion a year through online money saving tips Whether seeking advice on money, health or relationships Brits are increasingly turning to the internet as a trusted source of information. One third of people in the UK (32 per cent) now turn to social media channels for practical guidance with over a third (36 per cent) claiming that the advice they get through the internet is as reliable, if not more reliable, than advice gleaned in person.* The study released today by Smart Shoppers UK, an online community for savvy shoppers, shows Brits saved £3.4 billion over the last year thanks to money saving tips shared on the internet.** However, mums are still a top resource for domestic advice including cooking (23 per cent), cleaning (21 per cent) and childcare (15 per cent), while the internet is the most popular place to turn for money saving tips according to over a quarter (26 per cent) of respondents. Matthew Betés, head of community at Smart Shoppers UK commented, "We know from our own online community, which is dominated by savvy mums, that women who are juggling a hectic schedule as well as the family's finances are an excellent source of money saving advice.