TripAdvisor Survey Reveals Economic Optimism Rising Among UK Accommodation Owners Despite Scepticism About Long-Term Benefit of 'Jubilympics'

TripAdvisor Survey Reveals Economic Optimism Rising Among UK Accommodation Owners Despite Scepticism About Long-Term Benefit of 'Jubilympics' PR Newswire LONDON, July 30, 2012 LONDON, July 30, 2012 /PRNewswire/ -- World's Largest Hotel Survey Confirms that UK Hoteliers are among the most profitable in Europe and increasingly positive about the future of the economy TripAdvisor®, the world's largest travel site*, today announced the results of [TM]the latest TripAdvisor Industry Index , the world's largest hotel survey. With more than 25,000 responses from accommodation owners around the globe, and over 2,500 from the UK alone, the survey has revealed some surprising findings about today's top hospitality industry trends. Chief among them: the finding that economic optimism is rising among the UK's accommodation industry. Accommodation owners have become more positive during the first half of 2012 with 27 percent of respondents stating that they believe the economy will improve during the remainder of the year. This demonstrates that UK accommodations have become 30 percent more optimistic since TripAdvisor's Industry Index in Dec. 2011, when only 19 percent felt the economy would improve in 2012. Industry Optimism: Seventy-nine percent of respondents describe their business as profitable or very profitable in the past six months, making UK accommodations the third most profitable across Europe, behind Turkey and Germany.