Travel and Airline Brands See Success With Webtrends Optimize

Travel and Airline Brands See Success With Webtrends Optimize PR Newswire LONDON, November 26, 2012 LONDON, November 26, 2012 /PRNewswire/ -- Major travel companies and airlines see significant uplift in conversion rates using Optimize Many of the travel and airline industry's most well known brands have chosen Webtrends Optimize to improve online performance, Webtrends announced today. In recent years, overall travel bookings have seen flat growth, while online bookings have been rapidly growing to become the main channel for flight and travel purchases. 37% of British adults said they conduct all of their holiday [1]research online, and 26% make their booking online . Forrester predicts that leisure and unmanaged business travellers will spend $102 billion online, and will climb 41% to nearly $143 billion during the next five years. Standing out in this crowded marketplace is not easy, so keeping visitors and customers engaged on a website, Facebook page or mobile site as they shop for their next holiday or business trip is vital to maximise revenue opportunities. Among those to have implemented Webtrends Optimize - its A/B and multivariate testing and targeting solution - into their e-commerce strategy are Lastminute.com, Alitalia, Hotels4U.com and many more.