Top Trends for 2013 - Aware Shopper Forces Manufacturer Accountability

Top Trends for 2013 - Aware Shopper Forces Manufacturer Accountability PR Newswire DUIVEN, The Netherlands, November 1, 2012 DUIVEN, The Netherlands, November 1, 2012 /PRNewswire/ -- As the US food industry awaits a vote from California on the mandatory labeling of GMO ingredients and several manufacturers face regulatory challenges over "natural" product claims, two of the key trends for 2013 are The Aware Shopper and "Natural" Cracks Emerge. Innova Market Insights' ongoing analysis of trends and developments in new product activity has resulted in its identification of 10 key emerging trends likely to impact the food and drinks market through 2013 and beyond. Successful previous predictions from Innova Market Insights have included the emergence of interest in naturalness and sustainability as long ago as 2008 and the return to softer claims for 2011. Innova Market Insights will present the top trends at Health Ingredients Europe (Frankfurt, Stand: K32). A special webinar will provide a 20 minute sneak peak of the trends on Thursday, November 8 at 4:00pm (Central European Time), 10:00am (Eastern Standard Time). You can register here. 1. The Aware Shopper, who is more informed and knowledgeable about value and health, is increasingly influencing the market, supported by mounting pressure from lobby groups, NGOs and celebrities, calling for transparency, credibility and accountability for the industry.