The Yogurt You Were Destined For Launches In The United Kingdom

The Yogurt You Were Destined For Launches In The United Kingdom PR Newswire MELVILLE, New York, Dec. 6, 2012 -- A British Invasion By The Greek Gods® Greek-style Yogurt MELVILLE, New York, Dec. 6, 2012 /PRNewswire/ -- The Hain Celestial Group, Inc. (NASDAQ: HAIN), a leading natural and organic products company providing consumers with A Healthy Way of Life announced that The Greek Gods® greek-style yogurt has crossed the pond with its latest yogurt launch. Taking the sensational brand The Greek Gods greek-style yogurt original formula and brand ethos, Hain Daniels has launched the brand into the UK's booming greek-style yogurt sector. http://photos.prnewswire.com/prnh/20121206/NY25259 Rob Burnett, Hain Daniels Chief Executive Officer said, "We are absolutely delighted to have launched into the UK one of Hain Celestial's big success stories—The Greek Gods greek-style yogurt. We have partnered with Sainsbury's, one of the UK's largest retailers, to launch four varieties with listings across their main estate. It's only been two weeks since we launched and sales are looking very encouraging." Consumer research emphasised how strongly The Greek Gods brand taste appealed to UK consumers. To capitalise on the decadent taste of The Greek Gods Greek-style yogurt, front of store themed sampling forms a major part of the launch strategy, which is expected to see over 130,000 people enjoy a taste of The Greek Gods greek-style yogurt.