The Guardian Uses Aurasma To Make A Date In Readers' Calendars

The Guardian Uses Aurasma To Make A Date In Readers' Calendars PR Newswire LONDON, June 25, 2012 -- Guardian News & Media to use Aurasma to deliver additional content around promotional events -- Application also allows readers to automatically add reminder of events to their phone's calendar LONDON, June 25, 2012 /PRNewswire/ --The world's leading augmented reality platform today announced its partnership with Guardian News & Media (GNM). The Guardian will be using the free Aurasma platform to bring promotional content in its newspaper to augmented life. Rich multimedia content can now be embedded within its pages and unlocked using a smartphone or tablet device. Excerpts from Glyndebourne, the opera company, can be viewed directly from the pages of the Guardian's print edition, taking the festival into British homes and promoting its live streaming of the events. Readers simply download the free Aurasma app and point their mobile device at the Glyndebourne promotional images to see them transform into interactive videos. They can then click-through to the Guardian's website for festival guides, reviews and picnic recipe ideas. In an industry first, viewers of the content will also be able to click to automatically set a reminder on the calendar of their smart device to notify them when the next Glyndebourne opera streams on The Guardian website.