The B2B Marketing Lab Launches Specialising in B2B PR and Inbound Marketing

The B2B Marketing Lab Launches Specialising in B2B PR and Inbound Marketing PR Newswire LONDON, December 20, 2012 LONDON, December 20, 2012 /PRNewswire/ -- - New London-based B2B marketing business to specialise in inbound marketing and outsourced B2B PR and Marketing Programmes - The B2B Marketing Lab, a B2B PR and inbound marketing consultancy, was today launched by The ITPR Group from their new offices on Northumberland Avenue, Central London. The ITPR Group is a 20+ year old UK-based group of international B2B PR and Marketing companies, whose flagship company, ITPR, a B2B technology PR consultancy, has in the last month been confirmed as the Most Rated Technology PR Agency by Journalists according to a survey by PRWeek. The B2B Marketing Lab is launched against a backdrop of rapidly evolving B2B PR and Marketing. 'Traditional' outbound marketing tactics such as telemarketing and direct mail are no longer returning sufficiently high return on investment due to their interruptive nature. For example, the Direct Marketing Association announced this year that direct mail response rates have dropped 25% over the last nine years, while a survey by US-software vendor Hubspot found that the proportion of marketing budgets dedicated to telemarketing has halved in the last 12 months, as it fails to generate an acceptable return.