The Alpha Exchange Uses Cloud Computing Technology to Distribute its Market Data and is Joining Forces with Xignite to Expand its Global Reach

The Alpha Exchange Uses Cloud Computing Technology to Distribute its Market Data and is Joining Forces with Xignite to Expand its Global Reach PR Newswire SAN MATEO, California and TORONTO, July 24, 2012 SAN MATEO, California and TORONTO, July 24, 2012 /PRNewswire/ -- ALPHA DATA CLOUD WILL DISTRIBUTE MARKET DATA FOR CANADIAN STOCKS AND SHARES INTENDED FOR MOBILES AND FINANCIAL APPLICATIONS Xignite Inc. and Alpha Market Services, the distributor of Alpha Exchange data, based in Toronto, have today announced the signature of an agreement for the launch of new services which will allow for internet access to archived and real- time market data for the Alpha Exchange. The Alpha Exchange negotiates in shares listed on the TSX, and TSX Venture Exchange markets as well as the Alpha Exchange. The Alpha Exchange holds approximately 20 % of market share in Canada and will use leading edge cloud computing technologies developed by Xignite to distribute its market data through the integration of a user-friendly application programming interface (API). These services will be ideal for populating mobile applications and next generation commercial applications, which will serve to increase the scope and reach of the Exchange. "The Alpha Exchange is proud to be a leader in innovation, driving new technological initiatives and an instigator of democratisation of market data," stated Deana Djurdjevic, Head of Negotiation and Data at Alpha Exchange.