Telefonica And Aurasma Join Forces To Drive Market For Augmented Reality

Telefonica And Aurasma Join Forces To Drive Market For Augmented Reality PR Newswire LONDON, Sept. 18, 2012 - Telefonica Digital to integrate Aurasma's Augmented Reality platform into its media services and distribute to mobile customer base - Biggest deal ever in the Augmented Reality space, with scope to reach 25 markets and 300m customers LONDON, Sept. 18, 2012 /PRNewswire/ -- Telefonica Digital today announces a global partnership with Aurasma, the world's leading augmented reality platform. Under the terms of the deal, Telefonica will integrate Aurasma's cutting-edge technology into the range of media services Telefonica offers brands and advertisers. The agreement, made by Telefonica Digital's global advertising team, represents the biggest deal between a global telecoms company and an augmented reality provider to date and will see Telefonica drive distribution of Aurasma's technology across its footprint, starting initially with the UK through O2. Augmented reality (also known as AR) is already bringing traditional media to life, transforming current static forms of advertising into interactive content unlocked by mobiles and tablets. Analysts predict the total AR market will be worth $600 billion by 2016*.