Survey Reveals that Consumers Want an Optimised Shopping Experience across Multiple Channels this Christmas

Survey Reveals that Consumers Want an Optimised Shopping Experience across Multiple Channels this Christmas PR Newswire LONDON, Nov. 1, 2012 -- An effective engagement strategy across online, social and mobile channels is critical during the busy shopping season, according to LivePerson's consumer survey LONDON, Nov. 1, 2012 /PRNewswire/ -- LivePerson, Inc. (NASDAQ: LPSN), a leading provider of real-time intelligent engagement solutions, today announced the results of its 2012 Christmas Holiday E-Commerce Survey. The survey, which shows that 63% of respondents are planning to do the majority of their Christmas shopping online, also reveals that there is a strong preference among shoppers for using live chat over other engagement channels. LivePerson, Inc. The survey focused on the shopping habits of 500 respondents and their attitudes and preferences regarding online tools and channels such as live chat, social media and mobile devices. All respondents were over the age of 18 and shopped online at least twice in the past three months. Major findings of the survey include: - Live chat dominates other communication channels. Respondents indicated they strongly preferred live chat as the customer service channel of choice during the Christmas shopping season. 45% of respondents indicated live chat was their preferred support channel, with email and freephone numbers tied for second place (27%).