Survey Results: Do Journalists Actually use Press Releases Sent on Newswires?

Survey Results: Do Journalists Actually use Press Releases Sent on Newswires? PR Newswire BIRMINGHAM, England, September 26, 2012 BIRMINGHAM, England, September 26, 2012 /PRNewswire/ -- Technology PR and search agency Vitis PR has announced the results of its survey of UK journalists, which reveals which newswires/press release distribution* services journalists actually read and to what extent they find these services useful in their work. Vitis PR surveyed 80 UK journalists from its own contact lists across a variety of industries. The survey targets included consumer and business technology, marketing, cleantech, ecommerce/retail and the automotive sectors. The agency believes that these results are also applicable across other vertical sectors. Journalists, from daily newspapers to well respected websites and freelancers took the time to help the PR agency to understand: How often do journalists use newswires? Which newswires are the most valuable? What newswires are used for? How newswires should interact with journalists? How often do journalists use newswires? 37% of journalists use wires daily 30% of journalists use wires occasionally 21% of journalists never use wires Which newswires are the most valuable? Respondents were asked to indicate which services they found most valuable in their work. Of the journalists surveyed, 54% found that PR Newswire was the most valuable newswire followed by PA** (38%), SourceWire (37%) and Businesswire (34%).