SurePure Investment Holding AG Announces the Closing of Share Exchange with SurePure, Inc.

SurePure Investment Holding AG Announces the Closing of Share Exchange with SurePure, Inc. PR Newswire NEW YORK, Dec. 12, 2012 NEW YORK, Dec. 12, 2012 /PRNewswire/ -- SurePure Investment Holding AG (SurePure or the Company) today announced the closing of its share exchange with SurePure, Inc. (OTCBB: SURP). As a result of the share exchange, SurePure and its subsidiaries have become subsidiaries of SURP and the business of SURP has become the business of SurePure. SurePure's liquid photo-purification technology purifies turbid liquids including milk, beer, fruit juice, wine, carbonated beverages and a variety of industrial applications. SurePure's patented technology uses a specific band of ultraviolet light to provide a green alternative to heat and chemicals in the purification of turbid liquids. SurePure's technology enables the food and beverage industry to increase the quality and food product safety while reducing operating costs through energy-saving efficiencies. The Company has received indications of interest from US dairy producers relative to participation in FDA commercial trial programs. The process of submission to European regulatory authorities for dairy Novel Foods acceptance is underway in cooperation with commercial partners. The Company continues to make progress with commercializing its technology across a number of industries.