Sunweb Holidays Increases Online Conversion by 35% with LivePerson's Digital Engagement Platform

Sunweb Holidays Increases OnlineSunweb Holidays Increases Online Conversion by 35% with LivePerson's Digital Engagement Platform PR Newswire NEW YORK, Nov. 11, 2013 -- Live Chat, Personalized Messages and Bannering Drive Sales LivePerson (NASDAQ: LPSN) announced today that European tour operator, Sunweb Holidays has achieved a 35% increase in online conversion rates thanks to the deployment of LivePerson's industry leading digital engagement solution. Sunweb Holidays, a division of the Dutch group Sundio, is a travel holiday company used by nearly 800,000 people every year for individual or group bookings for summer and skiing holidays. Sunweb's goal was to capitalize on the growing number of site visitors browsing holiday options and convert them into buyers. Given the goal to drive conversion, Sunweb made the strategic decision to invest in a digital engagement solution that would turn those browsers into hard sales. After evaluating several solution vendors in the market, Sunweb selected LivePerson for its data-driven approach to customer acquisition and innovative digital engagement platform. During the summer of 2013, Sundio France decided to test LivePerson's LiveEngage platform by targeting high value customers with personalized messages and offers on one of its branded sites, Sunweb. They implemented several scenarios, depending on the user behavior.