Stratecast | Frost & Sullivan Recognizes ShareThis for Innovative Approach to Social Analytics that Sets it Apart from Competitors

Stratecast | Frost & Sullivan Recognizes ShareThis for Innovative Approach to Social Analytics that Sets it Apart from Competitors PR Newswire MOUNTAIN VIEW, California, Nov. 14, 2012 -- ShareThis offers companies most granular view of the sale potential of products from pre-launch through full product lifecycle MOUNTAIN VIEW, California, Nov. 14, 2012 /PRNewswire/ -- Based on its recent analysis of the online analytics market, Stratecast | Frost & Sullivan recognizes ShareThis with the 2012 Global Frost & Sullivan Technology Innovation Award for its widely deployed sharing widget on the web as well as its wider roster of other products and services. More than 1.6 million websites use the widget, which is free to most publishers, but the company earns its revenues ($15-20 million in 2011) by helping brand marketers reach key influencer audiences using a combination of offerings. Companies are increasingly looking to social analytics to keep a finger on the pulse of the market, to proactively get ahead of global trends and discussions taking shape on Twitter, Facebook and millions of other social networks and blogs, and to reach their best customers where they are the most comfortable and receptive, instead of the old "market- at-them" methods, to drive revenue growth. ShareThis comprehensively addresses all of these needs.