Stratecast | Frost & Sullivan Lauds Sitecore for its Comprehensive and Innovative Customer Engagement Platform

Stratecast | Frost & Sullivan Lauds Sitecore for its Comprehensive and Innovative Customer Engagement Platform PR Newswire MOUNTAIN VIEW, California, Sept. 19, 2012 - Sitecore's integrated system offers web content management plus online analytics and digital marketing MOUNTAIN VIEW, California, Sept. 19, 2012 /PRNewswire/ -- Based on its recent analysis of the customer engagement platforms (CEP) market, Stratecast | Frost & Sullivan presents Sitecore with the 2012 Stratecast | Frost & Sullivan Global Technology Innovation Award in the CEP market as a transcendent web content management system (WCMS) provider. Sitecore goes beyond mere web content management (WCM) to deliver what Stratecast asserts that every organization needs today: a customer engagement system. Sitecore's CEP not only builds sites but also gives customers the best opportunity to execute an integrated digital marketing strategy by incorporating features such as search engine optimization (SEO), on-site social engagement, e-marketing and campaign management tools, web analytics and on-the-fly personalization.