Sports Mad Brits Follow 2012 Games on Multiple Devices

Sports Mad Brits Follow 2012 Games on Multiple Devices PR Newswire LONDON, August 11, 2012 LONDON, August 11, 2012 /PRNewswire/ -- 52% of UK viewers followed 2012 Olympics on several devices simultaneously More than half of consumers used social networking sites during Games British fans were so eager to keep up with the London 2012 Olympics action that more than half not only switched on TVs but also used radios, laptops, smartphones and iPads to follow events simultaneously, according to new research by international consumer research specialist Intersperience. A group of 250 people around the UK participated in a special Intersperience research project in which they recorded how they followed the action during the middle weekend of the Olympic Games which resulted in a weekend gold rush for Team GB. The research found that 52% of people who watched the action on television followed events simultaneously across two or more devices, frequently following several sports at a time on different screens. In fact, the research showed that 10% of participants used three or more devices to keep up with the sporting action. Participants used several devices at once to get a mix of live action, replays and post-event interviews as well as to get more detail on events and athletes and to access social networking sites. Many people chatted on the phone about the Games, while also reading results online, watching live TV and sending emails.