#SOCIALMEDIA @Aastra Contact Centre

#SOCIALMEDIA @Aastra Contact Centre PR Newswire DUBAI, November 28, 2012 DUBAI, November 28, 2012 /PRNewswire/ -- Straightforward social media integration with new version of Solidus eCare™ Aastra, a leading company at the forefront of the enterprise communication market, has added social media as one of the channels available in its all-in-one contact centre. Solidus eCare can now easily be integrated with social media. It empowers contact centre agents to communicate with customers via Twitter, Facebook or LinkedIn, complementing the other multimedia options they have at their disposal such as email, Instant Messaging, SMS and telephone. According to Krishna Baidya, Industry Manager, ICT Practice from Frost & Sullivan, "Social media is rapidly emerging as the next big frontier for customer engagement and interaction. Contact centres can benefit by using it in many ways - to engage customers, improve collaboration and deliver improved customer experience." Social media integration with Solidus eCare is simple. The new Open Media Connect provides smooth and instant integration with popular social media sites. As social media is fully integrated into the contact centre, companies will benefit from advanced, real-time reporting and analytics from their social media interaction to gain a thorough insight into customer requirements and agents' responses.