Smirnoff Reinvents Nightlife With Launch Of Global "Smirnoff Midnight Circus"

Smirnoff Reinvents Nightlife With Launch Of Global "Smirnoff Midnight Circus" PR Newswire NEW YORK, Aug. 29, 2012 - Collaborates with Artist David LaChapelle to Create Interactive Art Installation to be Unveiled at Events in Mexico City and Bangkok NEW YORK, Aug. 29, 2012 /PRNewswire/ -- Smirnoff, the world's leading vodka brand, is breathing new life into the night with the launch of Smirnoff Midnight Circus, a global tour celebrating unique nightlife experiences in more than 25 cities. The program is a collection of ideas – a celebration of the newest, most extraordinary spectacles in nightlife. It is not a circus in the traditional sense of the word, but a modern interpretation by the brand in collaboration with influencers and cutting-edge artists. To help bring the vision to life, the brand is collaborating with renowned artist and photographer David LaChapelle to create an interactive art installation to be unveiled at premiere events in Mexico City and Bangkok on September 7 and 15, respectively. The piece will inspire a series of innovative experiences taking place around the world over the next six months. "I was drawn to the creative possibilities in bringing this project to life, and Smirnoff's wish for me to not hold back in doing so," said David LaChapelle. "The installation embodies a modern futurism of today's nightlife culture with innovative body art and ornamentation.