Simpler Consulting's New Winning by Design Book Details the Use of Lean Management to Revolutionize the New Product and Service Development Process

Simpler Consulting's New Winning by Design Book Details the Use of Lean Management to Revolutionize the New Product and Service Development Process PR Newswire PITTSBURGH, Dec. 19, 2012 - Instructive guide for leaders and new product development teams to transform the speed to market, the quality, and the costs of the new product and service development process PITTSBURGH, Dec. 19, 2012 /PRNewswire/ -- Simpler Consulting, L.P., a leading global management consulting firm, today announced the release of a new book, Winning by Design. The book, co-authored by Vice President of Research and Development, Oncology Systems at Elekta Rob Westrick and Simpler Vice President Chris Cooper, provides an in-depth look at the Simpler Design System™ (SDS) and how it can be used to improve quality, reduce cost and expedite lead time during the new product and service development (NPD) cycle. Simpler Consulting In today's commercial world, organizations are constantly in an arms race to release new and innovative products and services. Whether it is corporate pressure, a new competitive product or consumer demand driving the need for the product, this pressure causes a promise point – or, product release date – to be determined before the value-added research phase has been completed. As a result the promise point is driven so far upstream that the development process becomes a bottleneck, resulting in disappointing earnings and disappointed customers.