Search News Media Partner With Asda to Launch New Asda Money Website

Search News Media Partner With Asda to Launch New Asda Money Website PR Newswire LONDON, September 20, 2012 LONDON, September 20, 2012 /PRNewswire/ -- Asda Money has partnered with leading UK content agency, Search News Media, to create exclusive online news and guide content for the launch of the new Asda Money website. Asda recently launched the new Asda Money website - a platform for Asda's 18 million weekly customers to find information, news and content regarding a range of financial services and products. The new website launch marks the rebranding of Asda Finance as Asda Money, reinforcing the brand's commitment to the financial services market. Search News Media worked closely with Asda and key external partner agencies in the areas of design, PR and Search Engine Optimisation to create a comprehensive on and off site content proposition for the new website. Search News Media managed all content aspects for the new website, including liaison with key Asda Money product partners to develop insightful and useful content for their customers. Dale Lovell, Publishing Director at Search News Media comments: "We have worked closely with Asda Money and key partners on the relaunch of the new website and we are delighted that the launch of the new website has been so well received. Our aim was to produce high quality content to engage website users and push Asda Money to the forefront of the consumer mind.