Savoo Launches 'Grocery' Savings in Response to UK Research into Retail

Savoo Launches 'Grocery' Savings in Response to UK Research into Retail PR Newswire LONDON, June 14, 2012 LONDON, June 14, 2012 /PRNewswire/ -- mySupermarket and Savoo join forces to get B r i t a i n the deals it wants The UK's recession means we look for deals more than ever before Research from Savoo, the UK's fastest growing money saving and voucher code website, shows the UK's shopping habits have changed dramatically in the last three years, but it is grocery shopping where the UK consumer wants to make the most savings and get the best deals. On the back of this informative research, Savoo has teamed up with mySupermarket in a ground-breaking initiative to offer its users access to the very best deals from all the UK major supermarkets. Savoo's research shows a staggering 85% of women surveyed would use a discount code or coupon in supermarkets if it meant they would get a better price - perhaps indicating the UK is heading towards the extreme couponing culture of the US. Traditionally polite Britons are also changing their attitudes to using voucher codes, with 80% of respondents not being embarrassed to make a saving on the items they purchase compared with 70% two years ago. Simon Bird, General Manager of Savoo commented, "This research shows how the UK is a nation of savvy shoppers using voucher codes and deals to get the best prices all the time with grocery prices, understandably being top of the agenda.