Royal Mail Delivers SMS, QR and Personalised Emails to Raise Direct Marketing Response Rates

Royal Mail Delivers SMS, QR and Personalised Emails to Raise Direct Marketing Response Rates PR Newswire LONDON, July 24, 2012 LONDON, July 24, 2012 /PRNewswire/ -- Royal Mail has appointed leading mobile marketing and technology firm, Incentivated, to be their mobile partner, in order to help their business customers improve response rates from direct mail promotions as part of the new MarketReach initiative, launched this week. In these days of email inbox overload and budget cutting, there is an emerging willingness to revisit the entire marketing toolbox. This includes printed mail where, due to the rush to email, there is now a better opportunity to achieve stand-out on the doormat. Royal Mail's MarketReach business is helping brands to improve visibility and ROI (currently measured at an average of £3 for every £1 spent according to Royal Mail) with the combination of a range of creative and digital response mechanisms. Royal Mail has launched MarketReach to provide companies and their agencies with a full suite of mail solutions to grow their businesses. MarketReach will provide the expertise and skills needed to add a real element to marketing campaigns which are becoming increasingly digital-led.