Remington Launches Innovative Mobile Commerce Site

Remington Launches Innovative Mobile Commerce Site PR Newswire LONDON, November 8, 2012 LONDON, November 8, 2012 /PRNewswire/ -- Spectrum Brands, a global consumer products company with market-leading brands, announced today that an mCommerce enabled, mobile-optimised version of its UK personal care Remington website has been launched. Designed and built by leading mobile marketing agency, Incentivated, the site is a transcoded version of the brand's desktop website, providing access to the full range of Remington products from hair dryers to electric shavers. The innovation for this transcoded site (http://uk.remington-europe.mobi) comes through the UI and UX brought to life through template designs and menu structures. Echoing the design elements of the website, Incentivated have enabled dynamic, split-screen image-based menus, using swipe gestures for intuitive interactivity and ease of searching and browsing through the site. The split screen allows for Remington "hero" products to be promoted - and for these heroes to be dynamically updated as offers change or new products are released. Because the site is transcoded, any content changes made to the website are automatically fed through to the mobile site without any further editing being needed. Secure integrated payment technology allows product purchases to be completed through the mobile-optimised checkout.