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8
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English
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Documents
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2014
Description
(RED), U2 and Bank of America Partner to(RED), U2 and Bank of America Partner to Fight AIDS PR Newswire NEW YORK, Jan. 23, 2014 -- Partnership will deliver more than $10 million to fight AIDS and launch with free download of new U2 song debuting during Super Bowl (RED), rock group U2 and Bank of America today announced a partnership that will generate more than $10 million to fight AIDS. Details are available at www.bankofamerica.com/RED. The partnership will kick off with a commercial during the February 2 Super Bowl that will feature U2 performing a new song, "Invisible." The song will be available as a limited edition release on iTunes for free download during the game and for the following 24 hours. For every download during that timeframe, Bank of America will donate $1, up to $2 million total, to the Global Fund to Fight AIDS, Tuberculosis and Malaria, which provides life- saving HIV/AIDS treatment, testing and prevention services to tens of millions of people in the world's poorest countries. (RED) has already generated more than $240 million for the Global Fund since being founded in 2006 by U2 lead singer Bono and Bobby Shriver in order to drive corporate donations to the fight against AIDS. The additional funding from Bank of America will help (RED) surpass a quarter billion dollars raised. Bono said, "Bank of America coming on as a (RED) partner to help the Global Fund's efforts to eliminate AIDS is great news.
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Publié par
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Publié le
23 janvier 2014
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Langue
English