PubMatic Launches Japan's First Independent, Global Sell Side Platform, Forms Strategic Partnership with So-Net Media Networks

PubMatic Launches Japan's FirstPubMatic Launches Japan's First Independent, Global Sell Side Platform, Forms Strategic Partnership with So-Net Media Networks PR Newswire REDWOOD CITY, California, Jan. 21, 2014 PubMatic, the programmatic advertising platform company for leading publishers, today announced a strategic partnership with So-net Media Networks, part of the So-net Corporation. The strategic partnership will bring leading global sell side platform (SSP) technology and services to the Japanese market, through a renowned local partner with deep experience servicing Japanese premium publishers. "We are pleased to announce our exciting partnership with PubMatic," said Takeshi Jibiki, President at So-net Media Networks. "Over the last two years, the programmatic marketplace has developed and matured dramatically in Japan, establishing Japan as the leader in RTB in APAC (IDC, 2013). To meet the growing market demands and better meet the needs of publishers, we have formed a strategic partnership with PubMatic. This strategic partnership signals the importance of the Japanese programmatic market, bringing the first independent global sell side platform to Japan. "We will provide Japanese publishers with the technology to take control of and improve the value of their online advertising inventory. This will give significant value to local and global ad networks, DSPs, Trading Desks and Agency Holding Groups that are becoming inventory buyers.