Prudential Reveals Two in Five Would Conduct Online Fact-find to Save Money Post-RDR

Prudential Reveals Two in Five Would Conduct Online Fact-find to Save Money Post-RDR PR Newswire LONDON, September 10, 2012 LONDON, September 10, 2012 /PRNewswire/ -- Prudential research shows that one in four (25 per cent) people would be interested in an online or telephone financial advice service if it reduced costs. The research also shows that one in five are more willing to pay for financial advice now than they were before the global financial crisis. Two out of five (39 per cent) people would be willing to complete online fact- finds before meeting with an adviser if that would reduce the cost of advice, according to independent research from Prudential.* The nationwide research was conducted to gauge people's attitudes to potential new business models for financial advice, ahead of the introduction of the Financial Services Authority's Retail Distribution Review (RDR) from 1 January 2013. The research shows growing support for alternatives to traditional face-to-face meetings, with 25 per cent saying they would be willing to receive advice online or over the phone if that meant lower charges. Around 11 per cent would be interested in receiving advice either on the phone or online, while 10 per cent would want an online-only service and 4 per cent phone-only.