Pressure on to Reduce and Control Office Print Costs as SMBs Bring More Print Tasks In-house

Pressure on to Reduce and Control Office Print Costs as SMBs Bring More Print Tasks In-house PR Newswire EGHAM, England, November 26, 2012 EGHAM, England, November 26, 2012 /PRNewswire/ -- Usage tracking key to analysing and managing expenditure as businesses look to print smarter The way in which SMBs buy printers and manage their print infrastructure must change if they are to benefit from smarter printing practices, according to the latest IDC White Paper, SMB Buying Considerations for Smarter Business Printing, October 2012, sponsored by OKI Europe. SMB Buying Considerations for Smarter Business Printing, October 2012, In a challenging marketplace, sales of laser/LED printers to small and medium sized businesses (SMBs) across Europe have increased by more than three per cent, as companies take advantage of new technologies to bring more print tasks in-house (IDC Hardcopy Device Usage: Applications Driving Print, 2011). "This is excellent news, reflecting the ability of print solutions providers to respond successfully to the changing needs of the market," believes Terry Laidlaw, managing director, OKI Europe. "The survey highlights how the growth in popularity of colour in particular is because SMBs can now produce colour documents on in-house laser or LED printers cost-effectively, without compromising on the professional quality that is expected from external print houses.