Prescription Eyewear Limited Extends Clear Leadership Position in Growing European Online Optical Market with Acquisition of Nordic Leader LensOn

Prescription Eyewear Limited Extends Clear Leadership Position in Growing European Online Optical Market with Acquisition of Nordic Leader LensOn PR Newswire LONDON, December 12, 2012 LONDON, December 12, 2012 /PRNewswire/ -- Prescription Eyewear Ltd, the parent company of myOptique.com, SunglassesShop.com and GlassesDirect.com, announced today that it has added LensOn, the leading Nordic online contact lens seller, to its growing portfolio of market-leading brands. http://photos.prnewswire.com/prnh/20121212/582621 LensOn is the leading independent online contact lens seller in Northern Europe, operating local language sites across Sweden, Norway, Finland, Denmark, the Netherlands, Germany, France and the UK The acquisition re-affirms the Prescription Eyewear group as the clear European leader in the growing online optical segment with a full offering covering all three major segments in the eyewear market (prescription glasses, sunglasses and contact lenses) The deal will also expand PEL's already significant geographical footprint across Europe, with now more than 60% of sales coming from outside its home market in the UK Total annual unique visitors to the group's websites in 2012 numbered approximately 8.