Plymouth University Signs Up With Matraxis to Deliver Webtrends Solution to Maximise Online Investment

Plymouth University Signs Up With Matraxis to Deliver Webtrends Solution to Maximise Online Investment PR Newswire PLYMOUTH, England, October 29, 2012 PLYMOUTH, England, October 29, 2012 /PRNewswire/ -- Plymouth University has underlined its desire to be one of the most progressive academic institutions in the UK by signing up with Matraxis to implement Webtrends Analytics on its internet site. Matraxis is the sole preferred partner for Microsoft SharePoint in the UK with more than 10 years' experience of providing independent advice as a Webtrends reseller to more than 200 clients. The new academic year coincides with the introduction of higher tuition fees for new undergraduates and the onus is on universities to operate even more efficiently. As a Microsoft SharePoint user, Plymouth University will be using Webtrends to analyse activity on its main http://www.plymouth.ac.uk site in order to maximise the effectiveness of campaigns and other targeted online communications. The university has a hugely diverse range of audiences - from current and prospective students and staff to alumni, business partners and other research organisations. Marketing and communications and other staff will be able to track a campaign in its entirety and use the data from Webtrends to ensure that succeeding campaigns reach their target audiences even more effectively.