Plusnet Speeds Onto Screens With New Fibre Advert

Plusnet Speeds Onto Screens With New Fibre Advert PR Newswire SHEFFIELD, England, September 24, 2012 SHEFFIELD, England, September 24, 2012 /PRNewswire/ -- Plusnet, the home phone and broadband provider, has announced the launch of a new TV campaign, bringing to life its new fibre offering, which is eight times faster than copper broadband*. With fast cars and humorous characters, the advert portrays the new fast and affordable fibre broadband product. The new advert is a cross between the blockbuster movies 'Cannonball Run' and 'Talladega Nights', and uses a wide range of characters from an ice cream seller and learner driver, to main character Joe and his dad driving vehicles at high-speed. The advert highlights the benefits of superfast fibre optic broadband and that more people can get faster speeds with Plusnet Fibre, without paying the earth for it. This new advert will first appear on ITV during X Factor and the run up, until 23rd November. Commercial and Marketing Director at Plusnet, Nick Rawlings, said: "This is the first time we have promoted our fibre product above the line and we're excited to be introducing an up to 76Mb/s broadband product at this market leading price. Plusnet really wants people to get superfast at a super price." Creative Director at advertising agency Karmarama, Sam Walker, said: "We wanted to create an action-packed advert in keeping with Plusnet's light-hearted personality.