Pay TV Operators Aim to Increase Penetration in the Low-income User Group, Finds Frost & Sullivan

Pay TV Operators Aim to Increase Penetration in the Low- income User Group, Finds Frost & Sullivan PR Newswire SAO PAULO, Nov. 7, 2012 - Service bundles to further increase adoption of pay TV services SAO PAULO, Nov. 7, 2012 /PRNewswire/ -- Cable TV and direct to home (DTH) operators' increased geographic coverage of Pay TV services will take the Latin American Pay TV services market to the next level of competitiveness. The rising competition among cable TV and DTH operators, and Internet protocol TV (IPTV) operators in Brazil, Chile, Colombia, and Mexico will improve the availability and quality of services, add value to service offerings, and enhance price points. New analysis from Frost & Sullivan (http://www.ipcommunications.frost.com), Latin American Pay TV Services Markets, 2011, finds that the market earned $15.23 billion in 2011 and estimates this to reach $28.75 billion in 2017. Higher investments by Cable TV and IPTV operators will encourage market participants to stretch their services beyond urban areas and cover the underserved small and medium cities as well. This is expected to be a potentially lucrative segment, as the low-income group is increasingly subscribing to Pay TV services on the back of the region's higher economic growth. Subscribers are also adopting Pay TV services due to the availability of bundles combining TV, fixed, mobile telephony, and broadband.