'Paper Packaging Market to be Worth $227.9bn in 2012' Says Visiongain Report

'Paper Packaging Market to be Worth $227.9bn in 2012' Says Visiongain Report PR Newswire LONDON, September 19, 2012 LONDON, September 19, 2012 /PRNewswire/ -- Visiongain's analysis indicates that the global paper packaging market will reach a value of $227.9bn in 2012, as the increasing relevance of sustainability galvanizes the global paper packaging market. The paper packaging market is expected to record strong, steady growth over the next decade, and this growth will be driven by the developing markets. Declining demand will be evident in the developed markets, where consolidation will also become a prominent theme. The visiongain author of The Paper Packaging Market 2012-2022 report commented that 'The effects of the recession have propelled paper packaging to the forefront as a packaging solution to demands such as convenience and affordability. However the most attractive quality of paper packaging is its sustainable qualities. The effects of the recession have made consumers more financially prudent and this has made consumers more conscious about the implications of their packaging. This has increased the importance of sustainability as a packaging theme. Consumers are demanding products with more sustainable qualities and manufacturers have utilized sustainability as a way to meet this demand, as well as gaining from cost benefits.