Official - Brits Heading for the Dip

Official - Brits Heading for the Dip PR Newswire LONDON, July 26, 2012 LONDON, July 26, 2012 /PRNewswire/ -- - glacéau vitaminwater urges Britain to 'skip the dip' in run up to london 2012 - More time is lost each year in dips, than through sick days! glacéau vitaminwater, best mate and official worldwide partner of the London 2012 Olympic games, today announces research findings to show that whilst athletes may be honing their performance and going for gold this summer, Brits face a battle to avoid dipping each day (skip the dip.) A 'blonde moment' or a 'funny five minutes' are commonly referred to, but it seems that many Brits from all backgrounds dip on a regular basis. a YouGov spokesperson said, "this research shows us that a huge number of Brits experience dips or lulls in energy, a lack of focus or lapses of concentration during mid morning and afternoons." The study of over 2,000 people across [1]the UK shows that 74% of Brits experience dips regularly , with nearly a quarter a fifth (22%) having these happen multiple times each day. 84% of Brits that dip do so for more than 5 minutes at a time, with 10%saying that their dips last for more than an hour. In total Brits lose more time through dips each year than full time workers through sick [2] [3]days , with a total of an estimated £17bn being lost .