New Socialbakers Study Reveals Top Performers in Social Customer Service

New Socialbakers Study Reveals Top Performers in Social Customer Service PR Newswire LONDON, June 20, 2012 - Findings Indicate Telecom, Airline, Financial Industries Among Most Responsive to Customers' Online Requests; Study Shows Huge Opportunity for "Socially Devoted" Companies to Drive ROI LONDON, June 20, 2012 /PRNewswire/ -- A new study of social media customer service practices highlights a major opportunity for companies to improve client satisfaction through better social media outreach, according to Socialbakers, the leading social media analytics provider. Defining a new standard of "Socially Devoted" companies, the Socialbakers study identifies businesses that succeed with open and responsive social communications. Socially Devoted companies can serve as role models, demonstrating how businesses worldwide can drive customer engagement by adopting more reactive and open social media strategies. "By defining Socially Devoted companies, we wanted to start a discussion in the industry," said Socialbakers CEO Jan Rezab. "Socially Devoted companies communicate openly, actively respond to fans and make sure customers receive a quick answer to feedback or questions. Socially Devoted companies set a new global standard that other businesses can adopt to improve their social media marketing strategy.