New Music Streaming Survey Shows Trends in Northern Europe - Access, Usage and Willingness to Pay Increase Steadily

New Music Streaming Survey Shows Trends in Northern Europe - Access, Usage and Willingness to Pay Increase Steadily PR Newswire OSLO, Norway, October 2, 2012 OSLO, Norway, October 2, 2012 /PRNewswire/ -- More people have access to a music streaming service, more listen to music through streaming, more are willing to pay and an increasing amount believe that streaming will be the dominant way to play music in 2-4 years. The youngest generation, those under 30 lead the way. New numbers are from a survey conducted in June for music streaming service WiMP, who runs the survey twice a year in its current markets, this time Norway, Sweden, Denmark and Germany. According to the survey results, Norwegians are the most likely to have access to a streaming service, 61% say they do, against 56% in Sweden, 35% in Denmark and 16% in Germany. Numbers have increased in all Scandinavian countries. While the highest amount of Norwegians stated they have access to a streaming service, most Swedes said they in fact listened to music through streaming during last week. More than one in three said they did so. The usage numbers also continue to increase in all countries, with Norway showing the largest increase in percentage points from 20% one year ago to 31% now. Danish numbers increased in the same period from 14% to 22% while of Germans (new) 16% said they did.