New Linkdex Geo-Ranking Research Identifies How Location of Search Affects Google Rankings for Advertisers and Websites

New Linkdex Geo-Ranking Research Identifies How Location of Search Affects Google Rankings for Advertisers and Websites PR Newswire LONDON, August 14, 2012 LONDON, August 14, 2012 /PRNewswire/ -- Linkdex, which provides natural search intelligence and data to businesses, reveals the findings from a new study for SEO which demonstrates how Google rankings are affected by the location of where the search is made. Linkdex's Geo-Ranking research identified that no keyword appeared in a constant position across 10 UK locations, affecting a brand's search engine visibility both locally and nationally. Matt Roberts, Vice-President Product of Linkdex explains, "By using Geo- Ranking insights, agencies and advertisers can obtain an accurate picture of a brand's ranking and optimise the site according to location, to ensure their products and services receive the same coverage and visibility regardless of geography. These insights are important to all SEO professionals whether they manage brands through an agency, or in-house, as it helps bring a tangible metric to natural search. Knowing the metric of traffic is very important, and for many agencies and brands, more important than ranking. Under- performance in certain locations presents an opportunity to increase traffic.