New Kenshoo Study Finds UK Retail Brands Investing 20% More on Paid Search During 2012 Christmas Season

New Kenshoo Study Finds UK Retail Brands Investing 20% More on Paid Search During 2012 Christmas Season PR Newswire LONDON, December 17, 2012 LONDON, December 17, 2012 /PRNewswire/ -- Tablets and mobile phones comprise nearly 30% of retail paid search clicks, and affluent tablet owners place biggest orders Online retailers in the UK are spending 20% more on paid search advertising year-on-year this Christmas shopping season, with tablets and mobile phones representing 28% of clicks on retail paid search ads through Google and other major search engines, according to the latest data from global digital marketing technology leader Kenshoo (http://www.kenshoo.com). Kenshoo The Kenshoo 2012 UK Online Retail Christmas Shopping Report - Early Edition, which compares search advertising impressions, clicks and conversions from retailers using the Kenshoo platform during the Christmas shopping seasons in 2011 and 2012¹, indicates that the share of clicks from personal computers is down to 72%, with tablets comprising 15% of all clicks and mobile phones accounting for 13%. Furthermore, shoppers that use tablet devices, who are generally more affluent, are spending more, with an average order value (AOV) of £85.55 compared with £75.93 for computer users. Tablets represent 16% of all sales conversions and 17% of all revenue with a conversion rate nearly on par with computers, approximately 5%.