Network Effect of Event Fundraising Revealed

Network Effect of Event Fundraising Revealed PR Newswire LONDON, October 4, 2012 LONDON, October 4, 2012 /PRNewswire/ -- JustGiving and ACTIVE Network share event fundraising insights at Making Every Step Count conference Online fundraisers taking part in organised events use social media to reach close to 600 people and inspire others to take on challenges for charity, according to new data from JustGiving Speaking at Making every step count: How to maximize participation and fundraising at your event, Howard Bell, Director of Partnerships at JustGiving, revealed new data showing that each individual fundraising campaign is [1]seen by an average of 562 people on Facebook. What's more, the event fundraising 'network effect' means fundraisers encourage others to follow their lead. One in four fundraisers will choose either to take part in the same event for charity the next year or will inspire a friend or family [2]member to take part instead. The Making every step count conference, which took place today at the Commonwealth Club in central London, brought together speakers from JustGiving & ACTIVE Network to showcase their integrated event registration and fundraising tool for UK charities and event partners, aimed at helping event managers sell out their events and maximise fundraising, with zero up-front costs.