MTV Sets its Sights on Style With 'District MTV'

MTV Sets its Sights on Style With 'District MTV' PR Newswire LONDON, September 18, 2012 LONDON, September 18, 2012 /PRNewswire/ -- A New International Multiplatform Fashion and Style Destination www.districtmtv.com to launch in UK, Italy, France, Germany and Spain Viacom International Media Networks (VIMN) today unveiled plans to launch District MTV, an international digital fashion and style platform in the UK, Italy, France, Germany and Spain. The site will launch in October and be extended to include a mobile site later in the year. Targeted at style-savvy 18-to-34-year-olds, District MTV will leverage MTV's unique connections to music, fashion and pop culture to discover, explore and share the latest trends around the globe. It also offers brands a unique platform to connect with music and fashion fans. Philip O'Ferrall, Senior Vice President, Viacom International Media Networks, Digital said: "MTV has always had a strong influence on style, fashion and trends. With this longstanding heritage, it makes sense for us to enter this space and launch a new conversation with a style-focused audience that celebrates the integral connection between music and fashion.