Move Over Manolo, there is a New Object of Desire in Town

Move Over Manolo, there is a New Object of Desire in Town PR Newswire LONDON, July 25, 2012 LONDON, July 25, 2012 /PRNewswire/ -- Over a decade has passed since the Sex and the City generation shone a spotlight on women's love affair with designer shoes; now it seems there is a seismic shift occurring with over half (56%) the UK's women* willing to trade their designer shoes in return for perfect arms. This quest for perfection is put into context when over a third of women (35%) admit to another woman's arms being the first physical attribute they register in a survey commissioned by skincare brand Mama Mio. Arm Heroes Perfect arms in the public eye are inspiring this mutual lust historically reserved for next seasons' Laboutins. The study highlighted top honours going to UK royalty with Pop Princess Cheryl Cole and Her Royal Highness the Duchess of Cambridge together registering over half of women's votes, whilst Dame Helen Mirren's arms are the envy of the over 55year olds. Surprisingly, given the global acknowledgement of her right to bare arms, First Lady Michelle Obama's shapely biceps inspired just 11% of UK women. The Wobble Factor Glances in admiration aren't just reserved for arms with great definition (25%) or a distinct lack of wobble (33%), arms baring skin that looks fit and healthy (41%) actually attracts the most attention from fellow females.