Mood Media Aligns Operating Infrastructure To Support Growth, Create Efficiencies And Enhance Profitability

Mood Media Aligns OperatingMood Media Aligns Operating Infrastructure To Support Growth, Create Efficiencies And Enhance Profitability PR Newswire TORONTO, Oct. 11, 2013 - Appoints Ken Eissing Chief Operating Officer, North America Mood Media Corporation (ISIN: CA61534J1057) (TSX: MM) (LSE AIM: MM) ("Mood Media" or the "Company") today announced a series of initiatives focused on transforming the Company's operations to pursue organic growth opportunities, create new efficiencies and enhance profitability and free cash flow. The Company is executing against a multi- phase plan that includes: • Consolidating redundant functions across countries and business units within Mood International; • Integrating corporate or business unit resources to share services and functions across the global organization where possible, while improving operating margins; • Aligning the Company's expense structure more closely with revenue opportunities; • Engendering a company-wide culture of heightened accountability that prioritizes achievement of revenue synergy, efficiencies and profitability targets. "During the past two years, Mood Media has acquired and assembled a market-leading portfolio of assets. We are now executing a focused strategy to enhance our profitability and broaden our audio, visual, scent and mobile solutions to further support our clients," said Steve Richards, Chief Executive Officer and President.